Written, Directed, Shot + Edited - Saint Busari

Client/Producer - The Black Creative Trailblazers

Agency - The Onlii

Threads is a brand campaign created for The Black Trailblazers' annual fashion showcase, a celebration of Black creativity, craft, and community.

Contracted to ideate and direct the campaign, the concept drew from the red string of fate. An ancient symbol of universal connection and shared destiny, reframed here as a visual thread running through Black creative culture. The campaign lived across social media and translated into physical assets on the day of the showcase itself, building a cohesive world around the event from screen to space.

Ubuntu.